Google Search Console is one of the things sitting out of sight that most people don’t know about and in all honesty, unless you’re a web developer, there’s probably not many reasons why you would know about it. That’s not to say it isn’t important...
UTM Tracking or UTM codes are one of the ways for marketers to track the performance from pretty much any digital marketing campaign that uses links....
This article explains how to manage access to your Google Ads account for situations where someone else might be managing or running your ad campaigns for you. It is important that your ads are created and run on your own account and not someone elses...